GEO audit for hotels - Is your hotel recommended by AI?
Travellers ask ChatGPT and Perplexity which hotel to choose. Do AIs recommend yours, or Booking.com?
We test your visibility on ChatGPT, Perplexity, Gemini and Google AI Overview — automatically, without asking 50 questions by hand.
Analyse my hotel for freeThe hotel industry is undergoing a major transformation: travellers are increasingly using generative AI to choose their hotel. "Which boutique hotel in Nice with a sea view?", "Best spa hotel in the Dordogne" - these queries, which used to be typed into Google, are now being asked of ChatGPT, Perplexity or Google AI Overview. And the answer is no longer a list of 10 links: it's a direct recommendation, often of a single establishment. If your hotel is not structured for AI, Booking.com will be quoted instead.
GEO-Auditor's hotel GEO audit assesses your visibility in 4 AI engines and analyses the factors that determine whether AIs recommend you: your Schema.org Hotel (amenities, checkin/checkout, priceRange), your Google Places listing (photos, categories, reviews), the NAP consistency between your site and directories (YellowPages, TripAdvisor, Google), your E-E-A-T signals, and the richness of your content (region pages, local activities, FAQs). Result: a GEO /100 score with prioritised actions to regain control of your visibility in the face of the OTAs.
Why GEO is crucial for your hotel
AIs recommend Booking, not your site
When a traveller asks ChatGPT for a hotel, it's the OTAs that appear first. Without GEO optimisation, your direct site is invisible to generative AI.
Your Schema Hotel is incomplete
A Schema.org Hotel without amenities, checkin/checkout time or priceRange is a weak signal for AIs. They prefer sites with complete structured data.
Your opinions are not used
AIs analyse your Google, TripAdvisor and Booking reviews to build their recommendations. Reviews that are not recent, few in number or unanswered weaken your AI score.
What GEO-Auditor analyses for your hotel
The audit covers 8 key dimensions of hotel AI visibility, from structured data and trust signals to mobile experience and editorial content.
Frequently asked questions - GEO Hotel audit
A GEO (Generative Engine Optimization) audit evaluates your hotel's visibility in AI response engines such as ChatGPT, Perplexity and Google AI Overview. It analyses your Schema.org Hotel, NAP consistency, multi-source reviews and your ability to be recommended by generative AIs.
To be recommended by the AIs, your site must have a complete Schema.org Hotel (amenities, checkin/checkout, priceRange), recent positive Google reviews, an optimised Google Places listing, and structured content about your region and your services. The GEO-Auditor will pinpoint your shortcomings.
SEO targets classic Google search results (blue links). GEO targets answers generated by AI (ChatGPT, Perplexity, Google AI Overview). A traveller who asks ChatGPT for "the best hotel in Nice" gets a direct answer - it's the GEO that determines whether you're listed.
Paradoxically, OTAs can help your AI visibility because they structure your data very well (reviews, photos, rates). But they also take bookings for you. The aim of GEO is for AIs to recommend your site directly, not Booking.
Yes, the basic GEO audit is 100% free, with no registration required. You get a /100 score with detailed recommendations. Create a free account to access the full AI Visibility Analysis (Pillar 5 - AI Footprint).
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