GEO audit for estate agencies — Is your agency visible in AI?

Sellers and buyers ask ChatGPT and Perplexity which agency to choose. Is it yours that shows up, or your competitors'?

We test your visibility on ChatGPT, Perplexity, Gemini and Google AI Overview — automatically, without asking 50 questions by hand.

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In 2026, more and more property projects start with a question to a generative AI: "which estate agency in [city] to sell my house?". AI engines don't return ten blue links: they recommend one or two agencies directly. If your site doesn't expose a complete RealEstateAgent schema, if your Google listing and reviews are inconsistent or stale, or if your local authority isn't demonstrated (properties sold in the area, neighbourhood pages, price/m²), AIs recommend better-structured agencies.

GEO-Auditor's real-estate GEO audit analyses 22 sector-specific criteria: RealEstateAgent schema markup (service area, fees, contact details), NAP consistency across Google, directories and portals, the quality and contextualisation of your customer reviews, local-authority proof (properties sold, local market, neighbourhood expertise), visible compliance (professional licence, PII insurance, financial guarantee) and your valuation page. In 30 seconds, you get a GEO score /100 and a prioritised list of recommendations to become the agency AIs recommend.

Why GEO is crucial for your estate agency

ChatGPT recommends your competitors

When a seller asks "the best estate agency in [your city]", a competing agency shows up. AIs pick the players whose local authority is genuinely demonstrated.

Portals capture your mandates

SeLoger, Bien'ici, LeBonCoin and MeilleursAgents dominate AI answers because their data is perfectly structured. Without GEO optimisation, your valuations and mandates go to intermediaries.

Your local authority isn't proven

Mentioning a city isn't enough: AIs look for proof (properties sold in the area, neighbourhood pages, price/m², geo-tagged reviews). Without them, your local footprint stays invisible.

What GEO-Auditor analyses for your agency

Our tool reviews your site against the audit points essential to real estate. Each criterion is scored and comes with concrete recommendations.

NAP consistency (Name, Address, Phone) across sources
Complete RealEstateAgent schema (area, fees, contact details)
Demonstrated local authority (properties sold, neighbourhood pages, price/m²)
Google reviews analysed and contextualised (city, service, transaction)
Visible compliance (professional licence, PII insurance, financial guarantee)
Valuation page and crawlable listings
Presence on portals (SeLoger, Bien'ici, LeBonCoin, MeilleursAgents…)
Mobile speed (Google PageSpeed Insights)

Frequently asked questions — GEO Real Estate Audit

A GEO (Generative Engine Optimization) audit analyses your agency's visibility in AI answer engines like ChatGPT, Perplexity and Google AI Overview. It assesses your RealEstateAgent schema, NAP consistency, reviews, local authority and compliance to determine whether AIs recommend you.

GEO-Auditor directly tests your visibility in 4 AI engines (ChatGPT, Google AI Mode, Perplexity, Google AI Overview) with tailored queries ("which estate agency would you recommend in [city]?"). You'll know whether AIs cite you, at which position and with which URL.

It's your site's ability to prove — not just claim — its footprint in an area: properties sold in the sector, neighbourhood pages, local market content (price/m², trends), reviews mentioning the town and team expertise. AIs favour agencies that provide this proof.

No, GEO complements SEO. SEO positions you in classic Google results, while GEO makes you visible in generative AI answers. Good technical SEO also improves your GEO.

Yes. GEO-Auditor detects your profile (general agency, life annuity, luxury real estate, concierge, rental management…) and tailors its recommendations. It also checks whether your specialty is confirmed by your customer reviews.

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