Blog GEO & SEO
Guides, strategies and lessons learned to optimize your visibility in AI engines and search engines.
Audit GEO : guide complet et checklist 2026
Article in French — translation comingComment auditer la visibilité de votre site dans ChatGPT, Perplexity et Google AI : les quatre piliers, la méthode en sept étapes, et ce qu'un score ne dit pas.
What is the GEO? The complete 2026 guide
GEO (Generative Engine Optimization) is the new discipline of optimization for AI engines. Find out how to make your site visible in ChatGPT, Gemini and Perplexity.
GEO camping : 7 criteria for being recommended by ChatGPT
Discover the 7 essential criteria that ChatGPT and AI use to recommend a campsite. Schema Campground, NAP, reviews, OTA - the actionable guide.
Hotels and AI: appearing in Perplexity and Gemini
How can you optimise your hotel's visibility in AI engines? Schema Hotel, multi-source reviews, direct booking and a complete GEO strategy.
Lawyers: why AI doesn't recommend you
The majority of law firms are invisible in ChatGPT and Gemini. Find out why and what you can do about it with GEO.
SEO vs GEO: 5 key differences in 2026
SEO and GEO are complementary but fundamentally different. Discover the 5 major differences and how to adapt your digital strategy in 2026.
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