Blog GEO & SEO
Guides, strategies and lessons learned to optimize your visibility in AI engines and search engines.
GEO audit: complete guide and checklist 2026
How to assess your website’s visibility on ChatGPT, Perplexity and Google AI: the four pillars, the seven-step method, and what a score doesn’t reveal.
What is the GEO? The complete 2026 guide
GEO (Generative Engine Optimization) makes your site visible in ChatGPT, Gemini and Perplexity. Definition, levers and method for 2026.
GEO camping: 7 criteria to be recommended
Discover the 7 essential criteria that ChatGPT and AI use to recommend a campsite. Schema Campground, NAP, reviews, OTA - the actionable guide.
Hotels: appearing in Perplexity and Gemini
How can you optimise your hotel's visibility in AI engines? Schema Hotel, multi-source reviews, direct booking and a complete GEO strategy.
Lawyers: why AI doesn't recommend you
The majority of law firms are invisible in ChatGPT and Gemini. Find out why and what you can do about it with GEO.
SEO vs GEO: 5 key differences in 2026
SEO and GEO are complementary but fundamentally different. Discover the 5 major differences and how to adapt your digital strategy in 2026.
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